What. Why. How
Sharing the raw, authentic experiences as an indiemaker, developer, and designer.
What do I do?
I build stuff online - Shopify apps, web experiences, and digital tools that make the internet a more useful place. I started out by coding and freelancing back when I was in the 8th grade. Over the years, I’ve built and sold multiple public Shopify apps and now I’m pushing myself to scale these efforts into a $15 million business before I turn 25.
At the heart of it all, I’m what you might call an “Indiemaker”. I don’t just dream up ideas and wait around. I roll up my sleeves, dive in, and ship, often solo, occasionally with a small crew, always with a high bar. My work is about creating solutions that actually help merchants and founders, not just stacking features that look nice on a slide deck.
Why do I share part of my life on the internet?
I share bits of my journey, my struggles, and my mini-wins because it keeps me real. I’ve learned that authenticity isn’t about being the loudest person in the room; it’s about being honest, humble, and hungry enough to learn. I’m 20 now, and while some might think that’s “too young” to have strong opinions, I see it as an advantage: fewer old habits, more room to experiment.
I put myself out there not to claim I’ve got it all figured out, but because I’ve learned that throwing your story into the world invites conversations you didn’t know you needed. It’s a way of saying, “Hey, I’m figuring this out as I go—wanna learn together?” If something I’ve built, or a mistake I’ve made, can help someone else, then that’s a win. My endgame isn’t just the revenue or the scale—it’s the legacy I leave behind: a blueprint for others who dare to do things differently.
How?
I’m a builder at heart, which means I’m constantly experimenting with tools and workflows that help me turn ideas into reality quickly, but with intention. Tools, passions, and daily rituals come together to shape my process. I’m not aiming for a cookie-cutter routine. I’m building a system that feels like me.
I'd like to talk to you.
If you ever want to talk about Shopify, coding, photography, or grab a coffee together, hit me up. I’m always open to meeting new people, sharing what I’ve learned, and seeing where a simple conversation might lead us.
This part of the website is inspired by Dominik Sobe